Consulting? Agenting? What?

From my perspective, If i had to say 2013 was the year of anything, it was the year that agencies tried to get a little more consultancy-like.12
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  1. This post, even moreso than any others i may have written up to this point, is purely my opinion and thus potentially full of what readers might perceive to be crap. Just an FYI for you. []
  2. Consulting firms may have made moves towards being more agency-like, too; but I have less insight into that, so let’s just put that aside for now! []

Resurgence of the Long Form on the Web

It started with lists. “Everyone loves lists,” was a pretty common refrain. Pretty soon every damn website was creating 10 X that you Y lists. Buzzfeed was (still is) the king of that game, and became the first enormous source of “click-bait.”1

These short, easily consumed items are like the Pringles of digital content and the rise in popularity makes a lot of sense from a sociocultural standpoint. Now that we have the internet at our fingertips at almost every waking moment, content consumption has become a game of instant gratification. Immediacy is the new black.

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  1. In defense of Buzzfeed, they always have lists on single pages—none of that click-through nonsense—and have always included more in-depth content, it just never got the same traction as, say “30 happiest animal couples.” []